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You need to hire a CMO… If you’re a startup founder, odds are you’ve heard this line before: “You need to hire a CMO.” But here’s the problem: hiring a full-time Chief Marketing Officer too early is often one of the most expensive mistakes a founder can make. Not because […]
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In today’s hyper-competitive landscape, many high-potential startups, SaaS companies, franchise systems, and small-to-mid-sized enterprises (SMEs) hit growth plateaus or burn through precious capital on ineffective tactics. Despite having a promising product or service, these businesses often lack the internal expertise, strategic alignment, or data-driven frameworks necessary to build scalable marketing […]